Media is the strongest channel to outreach people. Ashish Franklin Tirkey and Anand Tirkey founded i9 studios and media lab that takes up initiative to spread awareness as well as acts as a platform for the talented young people who aspire to become freelance photographers, videographers, graphic designers. It is one of the first initiatives where both founding members could witness the effective outcome of merging thoughts. It also strives to educate the society through their works. Currently it is led by Frederick Tirkey.